Are you a Brick and Mortar Retailer? Four Questions You Should Think About.
Think about it. What is the one thing that goes wherever you go?
It is not your laptop. It is not your wallet. It is your Smartphone! For most of us it is not just a device, it is the key to our most intimate relationships. our friendships, our favorite music, our favorite shows. Mobile Intimacy – if it is on your Smartphone it must be personally related to you and who your are.
Think about it. What about your favorite brick and mortar brands?
Are they on your phone? Brick and mortar brands are yet to meet the challenge of achieving Mobile Intimacy with their loyal customers. 80% of Tier 1 brick and mortar brands still do not have Apps.
Brick and mortar brands can greatly increase accessibility, recency and frequency in their relationships with their consumers by being on their Smartphones.
Think about it. How can you generate more revenue?
Revenue generation based on Mobile Intimacy, means allowing your customers to order from their mobile device. You enable your customers to act on their desire, they browse your store, they see what they want, and they buy. They will then go to the store to pick up the items, knowing it will be there waiting for them and that they have secured the best price.
Mobile Intimacy means customers expect you to enable ‘click and pick’ option, purchase on the mobile and pick at the store. As a matter of fact today more people would like to pick up the purchase at the store than to have it sent home.
Source: Mobile Marketer
This actually makes it easier for a brick and mortar retailer to provide a continuity between the purchase intention and the store visit. But this also means there is a minimal impact on business infrastructure.
Think about it. How can you become available at all the time for your customers?
- Create a Mobile App presence.
- Engage your customers to download the App.
- Create Mobile Intimacy.
- Generate more revenue.
- Nurit Shevi Founder and CEO of Mximo mobile, ...
- Think about it. What is the one thing that goes...
- Love & Pride, which is a fabulous online je...
Mximo is proud to announce our newest international clients: Boutique To You & Luxola plus many more!We’ve had an incredibly productive July here at...
- Not Being In The App Stores Is Not Just Missing...