Think about it. What is the one thing that goes wherever you go?  It is not your laptop. It is not your wallet. It is your Smartphone! For most of us it is not just a device, it is the key to our most intimate relationships. our friendships, our favorite music, our favorite shows. Mobile

It’s a fact! Mobile commerce is rapidly growing and is expected to hit $48.3 billion this year, with year-over-year growth at 71.3%, according to findings from the just-published 304-page Internet Retailer 2014 Mobile 500. Mobile has changed the way consumers behave & has created a new battle for screen time, forcing  retailers & e-tailers to adapt quickly

Working Moms. Working Mobile

Wednesday, 25 December 2013 by

Some people may think the 2011 movie “I Don’t Know How She Does It” to be very funny but the truth is that being a working mom today, especially during the holidays shopping rush is no fun at all. The answer to this year’s holidays pressure will come from innovative technology. When mobile commerce is

Thanksgiving 2013 has provided us with undoubted validation for the position that mobile commerce is going to be in future of retailing. In the last couple of years the figures of smartphones and tablet users were unquestionably impressive. At the same time we have witness the increased number of retailers offering mobile shopping platforms and

The age of mobile engagement

Sunday, 17 November 2013 by

Introduction When customer engagement becomes a key factor to success, retailers need to revisit their existing engagement tools and channels. In recent years we witness a shift in the way consumers interact and shop, their sense of entitlement has increased and they expect more. For today’s consumers ‘more’ means to be heard, their requirements attained