Guess what? Consumers vote mCommerce during Black Friday and Cyber Monday

by / Sunday, 15 December 2013 / Published in White paper

Thanksgiving 2013 has provided us with undoubted validation for the position that mobile
commerce is going to be in future of retailing.

In the last couple of years the figures of smartphones and tablet users were unquestionably
impressive. At the same time we have witness the increased number of retailers offering
mobile shopping platforms and applications. The question was when these two statistics will

On November 29th 2013, TechCrunch, the renowned website focused on information
technology companies, stated that mobile shopping continues to grow, as mobile traffic
grew to 39.7 percent of all online traffic, an increase of 34 percent over Black Friday 2012.
Mobile sales were also strong, reaching 21.8 percent of total online sales, an increase of
nearly 43 percent year-over-year.1


A few days later, on December 3rd International Business Times responded to new impressive
records related to 2013 Cyber Monday and wrote:


Smartphones and tablets have revolutionized the way people live. Today the always connected,
always-on lifestyle encompasses everything one wants to do, from entertainment
to business to shopping. Despite heavy discounts and earlier store openings during last Black
Friday and the following Cyber Monday consumers demonstrated more than ever before
their shopping preferences by leveraging the convenience of online shopping in general
and smartphones and tablets commerce in particular. People now shop from their bed in
the morning when the alarm on their mobile phone goes off, and on the sofa in the evening
with their tablet. Now consumers expect to see the latest fashions, buy them instantly on a
tablet or a mobile phone.

No wonder the recent Adobe Digital Index – published December 3rd – which surveys the
online shopping data, has revealed that Thanksgiving Day and Black Friday have seen
record online sales with 1.062$ billion and 1.93$ billion, respectively.3

With Christmas approaching, the rapid increase in mobile shopping promises to be one of
the defining characteristics of this Christmas for retailers. The emerging trends confirmed
during 2013 Black Friday and Cyber Monday should direct retailers to better understand how
consumers shop, particularly in the area of mobile.


1. techcrunch –
2. ibtimes –
3. adobe –